The Fesco Group | Copywriter
The Fesco Group is a Brooklyn-based electronics sourcing and manufacturing company. I joined the team as a copywriter to help develop the voices of new and existing brands including Car and Driver, Coby, Chargeworx, AtomXS, and GoTough.
Goals: Write consistent, brand-specific copy across 5+ brands for web content, print ads, and packaging.
Type: Social media and video script writing.
Published monthly by the Hearst Corporation, Car and Driver boasts the largest audience of any monthly automotive magazine. The brand is a leading source of information for automotive enthusiasts and in-market car buyers.
These ads were created to promote new C&D products during CES 2018. They appeared in Twice Magazine, the official publication for the Consumer Electronics Summit.
I also wrote the corresponding press release which can be found here.
AtomXS is an original Fesco brand that engineers powerful, pocket-sized auxiliary power banks and speakers.*
These ads were created for CES 2018 and appeared in Twice Magazine, the official publication for the Consumer Electronics Summit.
*The AtomXS brand and product line was ideated by Victor Mariano and executed by industrial designer Zack Massos.