plannedUp, a Boston-based tech startup, was founded in 2009 by two over-worked Villanova University seniors. Their mission was to eliminate the pain point of finding common meeting times for you and your busy friends, family, and colleagues. While they were developing the app, the seedling company hired me as a brand ambassador and copywriter to create a fun, engaging voice for plannedUp's social media presence and advertisements.
Goals: Write engaging social and ad copy to create awareness among millennials, drive social media traffic, and build hype around the upcoming product launch.
Type: Blogging, social media planning, blogging, print/ digital ad creation, and copywriting.